Alliance Webinar: Strategic Positioning for a Foster Care Program
Aug. 22 from 1-1:30 p.m. CT
To best serve the individuals and families, community-based organizations need to be agile in responding to market demand and industry changes, operate at a greater level of efficiency, demonstrate proven outcomes, and be prepared to meet the multi-faceted needs of community members. Particularly, organizations that work with youth in care should establish a range of service levels that supports the achievement of permanence for these youth.
This webinar will discuss how a longstanding treatment foster care program built upon its strengths in ensuring any youth needing-out-of-home placement had service options. Learn how Pressley Ridge’s multidisciplinary team executed a strategy that proved beneficial across its multi-state portfolio and even saved the state of Delaware’s program from closure.
Specific results of this strategy include:
An expanded client base
A diversified service portfolio
Improved profit margins for the service line
Potential for further growth with complementary services
In addition, the project work further strengthened Pressley Ridge operationally, by expanding its business model knowledge, enriching marketing strategies, and highlighting the importance of strategic positioning and planning.
Identifying service/service delivery gaps and proactively responding to clients’ needs
Incorporating the voice of treatment foster care parents, youth, and staff in programming development
Applying a successful model for cross-departmental collaborations
Improving the visibility and credibility of community-based organizations to be responsive and effective with funders, government administrators, and community stakeholders
Who Should Attend
Executives and program/strategy officers responsible for service mix
Directors and managers of foster care programs
Cha-Tanya Lankford has served as the program director for Pressley Ridge Delaware’s Treatment Foster Care Program since 2005. In this role, Lankford is responsible for the administrative, programming, and clinical development of the organization, as well as financial management of the state’s foster care contract.
Lankford has practiced as a licensed clinical social worker since 2001. She currently holds clinical licensure in Delaware, Maryland, Virginia, and the District of Columbia. Lankford has over 20 years’ experience in human services and has held management and clinical supervisory positions for an array of settings working with children, adults, and families impacted by mental health, addiction, and trauma.
Lankford is a 2011 graduate of the Alliance for Strong Families and Communities Executive Leadership Institute, which is offered in partnership with the University of Michigan, and she holds a certificate in Traumatic Stress Studies from the Trauma Center at Justice Resource Institute in Massachusetts.
Lankford received her bachelor’s in sociology from Towson University and her master’s in social work from Delaware State University. She holds multiple clinical and professional certifications and was awarded the Pressley Ridge Entrepreneurial Leadership Award in 2008 and the Pressley Ridge Distinguished Service Award in 2011.
Lankford is an active member of the Family Focused Treatment Association (FFTA) Public Policy Committee, serves as co-chair of the Alliance for Strong Families and Communities Executive Leadership Institute Alumni Board, and formerly served as board chair of Zoe Ministries. Lankford is an active 22-year member of Alpha Kappa Alpha, the first Greek letter service organization for college-educated women, and she also serves as the director of the women’s ministry in her place of worship.